Music makes the world go round, and to be a musician is to be in the public eye.
Some musicians start and succeed in their careers quite all right. Others fake it until they make. And yet others pull fellow musicians down to launch their own stars.
In the music industry, you have an open battle for recognition, relevance and influence, and the battle can be brutal at times.
“Ndikuthandile” hitmaker should know this. The muso, who recently released his “Manyan-Nyan” album, has been in the industry long enough to see the bloody knives hidden in its nooks and crevices.
Vusi Nova, a man of uncommon candour who once admitted that he promised to wait for someone but at a point couldn’t do it, told Trending SA recently about the fakeness in the industry and his attempt to beat it.
The easiest way he did this, according to him, was to feature artistes in his new album.
“I feel there is so much fakeness that happens in this industry. So this time around I just decided to get a couple of friends (together) and I think in a way I was trying to show unity among artists,” he said
He said the biggest problem with artistes had been artistes trying to pull one another down. He rues this deeply and co-opted singer Zahara to write a song for haters.
He is however of the opinion the problem isn’t specific to the black race, for as he observed to TshisaLIVE recently: “I’m not sure if it’s a black thing but people don’t like to see another black person succeed or go somewhere. They like to pull each other down.”
He wouldn’t be the first to speak up on the hate/ fakeness prevalent in the industry, though, as the likes of Lerato Kganyago and Khaya Dladla had spoken up previously.
Lerato Kganyago, for instance, recently told TshisaLIVE: “In our industry it’s so common and I battle with it. I don’t know how many times I’ve held my tongue in public to avoid ‘drama”